New Study Shows Scent Can Reduce Road Rage
CBS News (June 23, 2005) reports a recent study conducted by Bryan Raudenbush, PhD at Wheeling Jesuit University revealed that drivers demonstrated a reduced level of anger along with improved alertness and overall driving performance when exposed to the scents of pine and strawberry. The study was conducted using a car simulator, exposing participants to pine and strawberry scents, while monitoring driving tendencies such as speed, lane changes and reaction time. A control group in an unscented environment was also monitored. AroMetrics™, the company that funded the study, also surveyed over 2,000 adults as part of the study. 62% of the respondents indicated they purchased car air fresheners to “create a nice environment” and four of every five respondents agreed with the statement, “When my car smells good I feel better.” The results of this study are consistent with previous independent research in olfaction and aroma-chology, some which was funded by the Sense of Smell Institute that has consistently demonstrated pleasant scents can elevate mood, enhance quality of life, and improve performance. So with the rate of accidents caused by road rage and people falling asleep at the wheel on the rise, the solution may be a simple sniff away!

Try spaying the inside of your car, with Beach Goddess in French Lavender, to calm your frazzeled nerves.

http://www.paradisepotions.com/beachgoddess.html